{"id":457,"date":"2022-06-08T02:27:19","date_gmt":"2022-06-08T02:27:19","guid":{"rendered":"https:\/\/www.bandwigs.com\/?p=457"},"modified":"2022-06-08T02:27:19","modified_gmt":"2022-06-08T02:27:19","slug":"british-beauty-council-launches-oh-hello-beauty-campaign","status":"publish","type":"post","link":"https:\/\/www.bandwigs.com\/?p=457","title":{"rendered":"British Beauty Council Launches Oh Hello Beauty Campaign"},"content":{"rendered":"

The British Beauty Council has launched a national campaign to encourage people back to hair and beauty services and help get businesses back on their feet<\/strong><\/p>\n

More than 7,000 salons in the UK have gone out of business since March last year following the forced closures in light of the pandemic. The British Beauty Council fears that more businesses will suffer the same fate unless people start returning for treatments. <\/p>\n

<\/p>\n

While salons were able to reopen on 12 April 2021, they continue to run at 30% less capacity due to Covid-19 restrictions, resulting in more than three million fewer appointments than would have been otherwise.<\/p>\n

Millie Kendall, chief executive of The British Beauty Council, commented: \u201cWe need to support the high street and city centre premises-based businesses. The personal care sector has not only struggled with the many months of closure and the on-going costs related to keeping their businesses alive \u2013blonde pink wig they are also not yet seeing the numbers of clients coming back to salons and stores that they had pre-Covid. <\/p>\n

\u201cWe need to bring the joy back to beauty by encouraging clients to come back to experience the array of services we offer \u2013 most of these require immense skill and can\u2019t always be replicated at home.\u201d<\/p>\n

The UK\u2019s \uffe130bn beauty industry was one of the sectors most heavily impacted by coronavirus measures, with hair and beauty salons closed for 140 days of lockdown. The sector employs more than 600,000 of which more than 80% are women. Full-time equivalent employment numbers are down 21% on 2019 as staff hours were cut and redundancies made despite the furlough scheme. At \uffe130bn, the beauty industry contributes more to the UK economy than pubs, which contribute \uffe123bn a year.<\/p>\n

<\/p>\n

The campaign features colourful, bold illustrations that celebrate just how fabulous beauty is, how it can make you feel positive and uplifted, and a reminder that the industry is open and ready for business. The copy lines read: \u201cThe beauty industry is ready for you now\u201d and the hashtag #OHHELLOBEAUTY. <\/p>\n

Salons and stores can get involved by doing the following:<\/p>\n

Download<\/strong>Print<\/strong>A2 or A3<\/strong>Place<\/strong>outwards<\/strong>social media assets<\/strong>@britishbeautycouncil <\/strong>#OhHelloBeauty<\/strong>Gifs and Stickers<\/strong>Instagram Stories<\/strong>#OhHelloBeauty<\/strong>The Hair & Beauty Sector…<\/strong><\/strong>Now open for business | Hair salons and barbershops<\/strong>Silk Press Expert Builds Elite Hair Lounge Salon Chain<\/strong>Fellowship Awards Announces Afro Image Award As New Category<\/strong>Michelle Thompson takes education to Paris<\/strong>Afrocks | The digital platform for afro hair services<\/strong>Naza Beauty | The game-changing protective styling salon<\/strong>
(victoria wig) (80s mullet wig) (big wigs orange) <\/p>\n","protected":false},"excerpt":{"rendered":"

TheBritishBeautyCouncilhaslaunchedanationalcampaigntoencouragepeoplebacktohairandbeautyservicesandhelpgetbusinessesbackontheirfeetMorethan7,<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[77],"class_list":["post-457","post","type-post","status-publish","format-standard","hentry","category-medical-wigs","tag-blonde-pink-wig","entry"],"_links":{"self":[{"href":"https:\/\/www.bandwigs.com\/index.php?rest_route=\/wp\/v2\/posts\/457"}],"collection":[{"href":"https:\/\/www.bandwigs.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bandwigs.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bandwigs.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bandwigs.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=457"}],"version-history":[{"count":1,"href":"https:\/\/www.bandwigs.com\/index.php?rest_route=\/wp\/v2\/posts\/457\/revisions"}],"predecessor-version":[{"id":470,"href":"https:\/\/www.bandwigs.com\/index.php?rest_route=\/wp\/v2\/posts\/457\/revisions\/470"}],"wp:attachment":[{"href":"https:\/\/www.bandwigs.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bandwigs.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bandwigs.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}